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Google Lead Form - Accurate Attribution & New Activity
๐ What's New?
- Google Lead Form submissions now record the correct Session Source as Paid Search (previously stored as "Paid Social").
- Session Source includes the full Campaign, Ad Group, and Ad details.
- A new contact activity โ "Google Lead Form Submission" โ has been introduced for this submission type.
- The activity snippet captures Campaign, Ad Group, Ad, and Form name so you can see exactly which ad and form drove the lead.
๐ท How It Works:
- Run a Google Ads campaign that uses Lead Forms and connect it to HighLevel as you do today.
- When a prospect submits the Google Lead Form, the contact is created or updated inside HighLevel automatically.
- Open the contact and check the Activity panel: Session Source should be "Paid Search". Campaign / Ad Group / Ad should have been populated from the originating Google Ads entity.
- In the contact's Activity timeline, you'll see the new "Google Lead Form Submission" entry containing Campaign, Ad Group, Ad, and Form name.


๐ Why It Matters:
- Accurate paid-channel reporting โ Google Lead Form leads are no longer miscategorised as Paid Social, so dashboards, and source breakdowns finally reflect reality.
- Full campaign visibility โ Marketers can see the exact campaign, ad group, ad, and form behind every lead.
- Cleaner activity timelines โ A dedicated activity type makes it easy to filter, segment, and automate workflows for Google Lead Form leads.
- Better automation triggers โ Workflows can branch on the new activity type to deliver a tailored follow-up.
๐ Notes:
- The fix applies to new submissions going forward. Historical contacts retain their original attribution.
- No setup changes required โ the corrected attribution and new activity apply automatically.
- Available wherever Google Ads' Lead Form integrations are supported.
